活动回顾 EVENT REVIEW

2015 Shanghai Wine Dine Festival is far more than a fest for global food and drinks; it is also an one-stop solution for Eating/Drinking/Learning/Playing/Shopping for 70,000 consumer. It is a festival filled with international culture and lifestyles.

The “New Landmark” for Shanghai

The first large-scale food and wine festival in China uniting different country / regional participants. It provides one-stop destination for mid-to-high end consumers with global food, imported wine, diverse culture and entertainments. Through quality food, wine and cultural experience, Shanghai Wine & Dine Festival provides chances for direct communication and consumption, and therefore will be the “New Landmark” for Shanghai city!

Hightlight

EXPO PARK 3 DAYS
9 countries & regions, crossing Europe, South America, Asia and Oceania
Over 150 Exhibitors
More than 30 Sponsors and Partners
Wine, Sake, Restaurant, Beef, Lamb, Cheese, Seafood, Dessert, Coffee and other varies of global food and drinks
Vistors over 70,000
Revenue over 4,000,000 CNY

Food & Wine in National Pavilion

9 countries & regions, around 100 authentic exhibitors

Food & Wine in Gourmet Corridor

Around 30 high end food importers and 12 famous restaurants located at gourmet corridor, with all kinds of oysters, crab, ham, exotic fruits, special drinks and so on.

Food & Wine Stage

Have Fun

展商总结 EXHIBITORS REVIEW

Sum of Exhibitors

In total of 151 exhibitors, Among them 91 exhibitors located in National Pavilion, 29 exhibitors at gourmet corridor, 15 exhibitors are artisans workshop, And some media and sponsors.

National Pavilion Partners
France
Sopexa
CIVB
Italy
Vinitaly
Chile
Wine of Chile
ProChile
Australia
Wine Australia
Meat & Livestock Australia
Austrade
Japan
Gurunavi
China

Type of Exhibitors

Wine exhibitors accounts for 60%,while Food and other exhibitors account for 40%.

Apart from global fine wines, quite a lot of famous restaurant has also participated in 2015 SHWD Festival, such as le Bordelais , Da Marco, Top Chef, la Bota and so on;

And we also have quality beef and lamb from New Zealand, France, and Australia, French Cheese, Italian Gelato and coffee, Japanese Sushi, oysters, crab and shrimp, desserts and package food etc.

Reports Revenue of Exhibitors

Revenue of Food and Wine booth in National Pavilion averagely reach 38,000RMB,the highest is around 200,000RMB.

Stands at gourmet corridor has over 26,000RMB for average, and highest reach 50,000RMB.

Average revenue of Artisan Mart booth is around 9,000RMB.

Culture Communication of Exhibitors

At 2015 SHWD Festival, Exhibitors bring in not only food and wine, but also cultural show.

Visitors learns more about the dining culture & knowledge from Japan Drum, Chilean Dancing, Italian Opera, French Cooking Show, Bordeaux and Australia Wine Class etc.

Part of Brands Exposure

消费者分析 CONSUMER ANALYSIS

Age Analysis

2015 SHWD Festival has over 70,000 visitors

According to official statistics, 2015 SHWD festival target age range on 20-45 years old

Income Analysis

According to the official festival statistics, from the professional distribution, mainly are food lovers and young families.

 

According to the official festival statistics, monthly income distribution is more dispersed in 10,000 - 50,000RMB.

品牌合作总结 SPONSORS REVIEW

Sponsors Logo Exposure

100+ times of sponsors logo exposure


70000+ brochures

Sponsors Media Report

Reports in Shanghai Morning Post

Sponsors on Live

Special Display

 

LED Ads Display

 

Brand Event + Product Display + Advertisement + Product Distribution + Product Sale

Sponsors Brand

 

媒体总结 MEDIA REVIEW

Partner Medias

2015 SHWD Festival promotion lasting from 1st July till the end of September, over 2 and half months.

Newspaper, radio, TV, Weibo, WeChat (including H5), APP, posters, outdoor AD and so on are all employed for 6 rounds of media promotion.

Over 100 WeChat medias send out 138 advertorials, covering more than 2,100,000 readers. And with the coverage of newspaper, TV, radio promotion, 2015 SHWD Festival media promotion has covered over 5,000,000 audiences.


Traditional Media Clips

More than 10 times of FULL PAGE Coverage

Radio and TV Clips

星尚频道 —— 今日印象

第一财经 —— 财色双全节目


•  2015/09/07(Monday)07:30《早安新发现》
•  2015/09/07(Monday)13:00 频率资讯滚动
•  2015/09/09(Wednesday)13:00 频率资讯滚动
•  2015/09/11(Friday)13:00 频率资讯滚动
•  2015/09/15(Tuesday)08:20《早安新发现》

•  2015/09/01(Tuesday) - 09/11(Friday)
•  07:36/08:00 播报资讯

•  2015/09/01(Tuesday) - 09/11(Friday)
•  都市节拍(07:00-10:00)、茶歇时刻(12:00-14:00)和开溜(16:00-19:00)节目

Website Clips

Eight Main Website: Sina, Jiefang, Sohu, QQ, Wenhui, Morning Post, 163 and Dongfang etc.

New Media Clips

Over 100 WeChat Media VIPs: 人气美食、周末做啥、上海头条播报、上海潮生活、宣克炅微信、父母邦、上海事体、妈妈之家孩子教育、上海百视通等。

Offline Promotion Clips

Citizen Complex 、Downtown Restaurant

Line 8 Expo Station Pass