2016 Shanghai
Wine & Dine Festival Report

2016.9.23-9.25

活动回顾 EVENT REVIEW

Event Time

2016/9/23—9/25 ( Friday, Saturday, Sunday )
11:30-21:30

Event Location

Shanghai Expo Park
No. 1750 Expo Boulevard

Scale of Event

More than 100,000 visitors in three days

Exhibitors & Brands

199 cooperative Exhibitors, including :
75% National Pavilion Exhibitor, 10% Comprehensive Exhibitor, 8% Sponsors and 7% Associated Media

Organizer

Shanghai Morning Post

Supporters

Shanghai United Media Group
Pudong Business Council
Shanghai Tourism Administration

Event Highlights

The Best global Wine&Dine festival in China
Global wine & food recommended by 10 Consulates
over 199 exhibitors
More than 100,000 visitors
Total turnover exceeds 10,000,000 CNY
100 cooperation medias, publicity over 300 times
Cover 23,000,000 people

100k+

Visitors

50k+

Average sales per booth

3800+k

Media value

1000+k

Views via new media

SHWD is growing

Exhibitors+ Sponsors

Growth rate12%

Visitors

Growth rate42%

Publicity

Growth rate130%

Turnover

Growth rate150%

Significant increase in the number of exhibitors, visitors, partner medias and turnover of 2016 Shanghai Wine & Dine compared to 2015 edition.

National Pavilion

Food & Wine Carnival

Alsace wines
Canadian beef
French oysters
Italian Gelato
Germany Riesling
Spanish Churros
Hokkaido ice-cream
Japanese queen crab
French roast chicken
Swiss cheese pot
Jeju Seaweed
American Cranberry
Arctic sea cucumber
Korean tuna
Naples pizza
Angus beef
Australian kangaroo meat
Uruguay barbecue
Parma ham
……
All in Wine&Dine Festival

Classrooms

——Eat more,Drink more,Learn More

Visitors could learn wine tasting, coffee tasting, floral DIY, making egg tarts, bartending……

Main Stage

Global food and wines, accompanied with laughter and music.

What a beautiful moment!

9 Celebrity Chefs'cooking shows
World-class Dancers live teaching
Food lovers competition
Adorable children join in Drama acting
Pop and jazz Band all day long

Kids Zone……

Growing up with your child

消费者分析CONSUMER ANALYSIS

1

Families looking for fun

Age:1-60 years old
Family monthly income:About 30 thousand CNY
Purchase preference:Imported food, dessert
Purchase frequency:5-10 times
Normally stay during event:4-5 hours


2

Food enthusiast Wine lovers

Age:20-35 years old
Personal monthly income:Over 10 thousand CNY
Purchase preference:Wine, seafood and steak
Purchase frequency:10-15 times
Normally stay during event:3-4 hours


3

Expats

Age:25-45 years old
Family monthly income:Over 30 thousand CNY
Purchase preference:Wine, Beer, Pizza
Purchase frequency:10 times
Normally stay during event:More than 5 hours


4

The Young looking for lifestyle

Age:18-28 years old
Family monthly income:Over 8 thousand CNY
Purchase preference:seafood, dessert
Purchase frequency:5-8 times
Normally stay during event:4 hours


Age analysis

Nearly 120,000 vistiors join in the 2016 Shanghai Dine & Wine Festival According to an uncompleted statistic, the main age of consumers are 25-45 years old. Food enthusiasts, wine lovers and families are main consumers. Additionally, average income of visitors are over 30,000CNY (monthly).

展商总结EXHIBITORS REVIEW

National Pavilion Partners and Supporters

French
Sopexa
Italy
Vinitaly International
Australia
Austrade
Korea
Korea International Trade Association
New Zealand
New Zealand Trade & Enterprise
Canada
Atlantic-Canada
Canadian Beef International
German
Wines of Germany

Products Category

Authentic wines

Germany Riesling
Montalcino Moscato d’Asti
Italian Barolo
Shiraz from Barossa, Australia Late harvest Alsace wines
South African Pinotage
Sauvignon from New Zealand
……


Top Restaurants

Da Marco
Jacky Group
My butchery
Pizza Express
Bambu
Eper Market
HAYA…


Seafood and Meat

Oysters, abalone, sea cucumber, cod, large lobster, Jumbo Crab;
French Roast Spring Chicken;
Italy Prosciutto di Parma, Spanish Tapas & Jamon, Canada beef;
Australian Ostrich meat,
Brie cheese,Blue cheese etc.


Coffee and Dessert

Authentic Italian coffee
Australia Flat White coffee
Italian Gelato
Ice-cream from Hokkaido,Japan
Top dessert & cake from iBaking
……


Products Show

Cultural Campaign

Global exhibitors also bring brilliant cultural performances. Such as:Japanese Taiko Drum, South Korean national costume try-on ,KPOP performance, Italian Consul General on-site bartending, Australian band performance, French accordion and stilt performance, Spanish Rumba teaching, German wine tasting and other cultural activities.

Not only food and wine, but also culture experience could visitors get in SHWD Fest.

Part of Brands Exposure

品牌合作总结SPONSORS REVIEW

首席战略合作伙伴

互动教室冠名商

星厨秀唯一指定厨具品牌

休憩区冠名商

VIP Lounge合作伙伴:

中国银联在现场

生活的好帮手-家居清洁王牌威王

料理界无处不在的传奇——苏泊尔在现场

美国蔓越莓协会在现场

与蔓越莓的美丽邂逅

美国蔓越莓探味之旅,让大家了解蔓越莓的惊人营养,光美国人一年就要吃掉4亿磅。

现场名厨和厨艺达人们用蔓越莓制作鸡蛋布丁、水果捞、莫吉托等创意菜式,加深消费者对蔓越莓的认知。

河马休憩区贴心准备的“蔓越莓小站”,让更多消费者与蔓越莓来了一次尽情的亲密接触。

VIP贵宾品酒小憩更少不了蔓越莓干的陪伴。

河马生活节指定官方指定用水-稀世极地冰泉5100

西藏5100矿泉水高端品质媲美国际一流

河马生活节传递的健康生活精神,与5100的品牌理念相契合,双方在本次活动紧密合作,3天现场大力推广/售卖5100水,因此再度提升5100的品牌形象及在家庭、美食群体的影响力;进一步扩大了其在上海市场的知名度;也再次力证其与国际顶尖矿泉水品牌媲美的高端品质。

其他品牌合作伙伴现场集锦

这样生活网

德味葡萄酒

十六盏

City Shop

亚马逊葡萄酒

Earth Water

媒体总结MEDIA REVIEW

Intensive Promotion

Over 300 /times of publicity on traditional and new media
Over 200 times / day outdoor ADs
Coverage:23 million audiences
Value:38 million CNY

Other Cooperative Promoiton

Shanghai Shopping Festival;
Shanghai Tourism Festival;
Shanghai cultural and creative industries……

Traditional Media

Newspapers, magazines,
television, radio,
website

Outdoor ADs

Metro handle ring,
mobile TV,
subway light box,
charging pile,
shopping mall posters

New Media

WeChat,
Peanut Wifi,
Sina Weibo,
App,
live streaming

TV News and TV program

星尚 9.24

生活时尚 10.15

浦东台 9.24

今日印象 9.29

星尚 7.29

Online Video Platform

Tencent

Le TV

iQiYi

Youku

Cool6

Baidu

Offline Exposure

ADs on handle rings of Shanghai metro Line1-Line13 Last for 35 days

ADs on more than 200 electric car charging pile in city center for 60 days

世博轴商场巨型电子屏14天

ADs on light box at Chinese Art Palace metro station for 35 days

ADs on subway mobile TV for 7 days

Part of WeChat Publicity

APP AD campaign

花生首页banner

今天玩什么

花生wifi登陆页面

腾讯新闻申活动

社交app same

ADs on Live streaming

Bilingual Medias

SmartShanghai

CityWeekend

ShanghaiDaily

ShanghaiDaily

ShanghaiWow

ShanghaiEye